During the 90s, the World Wide Web came into our lives, which meant an absolute change in the way we work and relate, both personally and professionally. A new world of opportunity opened before our eyes, the limit of which was what the human genius was capable of imagining. From that moment on, our lives changed completely, with things within our grasp that were recently exclusive to science fiction.
No one doubts that this authentic declaration of intentions and business philosophy established by Gottlieb Daimler, despite having more than a century of history, is perfectly applicable today, since there is no other way to….
For some time now we have realized that, in order to position our products or services and that our clients choose us despite the growing and better offer by our competitors, something else must be done. Obviously, the first thing is to have a competitive product, with adequate technical features, at a price consistent with the solutions it provides, but then, what else can we do? Having clear this core of what the product should be, and that must be perfectly taken care of, we have two factors that will define the success (or the failure) of our proposal.
Last November 22nd, I had the privilege of attending the Andalusia Management 2018, in the Palace of Congresses and Exhibitions of Malaga, where I was able to attend together with 400 senior executives from the South of Spain a series of speeches under the slogan “GROW IN THE EXHIBITION “carried out by speakers of first national and international level. From the various presentations, I was able to draw two fundamental conclusions.
Firstly, Spain and the spaniards are a very valuable asset, since we are, together with South Korea, the countries with the highest GDP growth in the last 50 years.
Secondly, and this is where we have a great difference against us with many other countries, it is essential that the governments of the countries and their institutions give firm support to the companies so that they invest in innovation and, in this way, growth occurs in strategic sectors that allow a sustainable benefit for society.
“it is essential that the governments of the countries and their institutions give firm support to the companies so that they invest in innovation”
This is the reason why certain countries or areas such as Silicon Valley or the already named South Korea concentrate a large amount of industry and business at the forefront of innovation and the creation of the future that will come.
It is in this second point where I want to do all the necessary emphasis, because it is truly sad that in the current circumstances, where the whole environment is changing at a speed that we have never seen before, and that anticipation is a key factor in strategic industrial positioning. We remain anchored in the past and making populist proposals that only lead to a more determined mood, instead of thinking about what future we want to have in order to make the right decisions in the present.
“the whole environment is changing at a speed that we have never seen before, and that anticipation is a key factor in strategic industrial positioning”
Spain must leave behind the complexes and look forward, because it will be the only way that our country, qualified as one of the best to live, is also one of the best to “be able to make a living” in professional activities that go beyond of the services sector.
You just have to navigate a bit through the internet to realize that there is a multitude of compatriots who are in positions of responsibility worldwide, in companies and sectors of reference, but unfortunately a few of them stay within our territory.
We all have to assume our responsibility, not only in the election of those who govern us, but in the demand of what we want and in how we want it to be managed, for which, the first ones that we have to change our way of thinking are our own spaniards, convey our concerns and clearly demand where we want to be positioned as a country and as a society, close once and for all the wounds of the historical past, because unfortunately the past is immovable, consider that we are where we are thanks to that past, that if we put everything on a scale weighs much more what has been won than what has been lost, that the whole is greater than the sum of the parts and that we have a lot of potential.
It is time to change
Only at the moment when each of us in the first person are able to modify our way of thinking and lead our energies forward will it be time, with the necessary moral honesty, to demand that our leaders focused the decision-making towards the goal of common good for the whole country, what the population really needs to face the future with happiness and optimism and that position us where we deserve to be.
And if they are not competent to do so, let those willing to compromise with future generations, who will be the ones who judge, and above all suffer, the consequences of good or bad management.