Beat the vertigo and dare to change!!

There are many opportunities after the first step.

“Normally, what we are most afraid to do is what we need to do most”


Timothy FerrissAmerican entrepreneur and lecturer

After this quote of Tim Ferriss, whose podcasts under the title “The Tim Ferriss Show” are absolutely recommended, is the key to why we must overcome the personal and professional immobility that we often face and that it is too difficult to bend because of certain “costs” that anchor us to the present situation.

The so-called “sunk costs” are those costs that have already been incurred and cannot be recovered in the future. They include the time, money or other resources that were spent on a project, investment or other activity and that cannot be recovered. Therefore, you should NEVER carry out a project if the results of the analysis of this have not been favorable and does not matter what we have spent on them. It is common to move on with a bad idea because money, time, etc. has been spent and it is hard to give up, but harder it will be to add losses and frustration.

All this that seems crystal clear when it comes to a business project, it is also applicable to our decisions about ourselves as professionals. We cling to a situation that we do not like, does not make us happy and will not allow us to meet our goals and ambitions simply shaped by a stability that today is more unstable than ever, because after the tremendous global economic crisis we have experienced it has become clear that nothing is forever and that we have to reinvent ourselves day by day to remain attractive in our work and in the labor market. As the phrase that starts this article indicates, we need to do what scares us, what will make us give up the ephemeral stability that our badly called “comfort zone” generates, because the fact of considering it denotes disagreement with our situation.

As Lorena Acosta, a marketing and personal brand strategy specialist in her different posts on LinkedIn, says, “nobody is like you, and that is your true power.” Each one of us are CEOs of our own person, of our own brand, and we must work to provide it with the right excellence and position it where it belongs. Not doing so will cause us to lose opportunities and, what is worse, will plunge us into a spiral of unhappiness from which we will not know how to get out. The solution is simple, and at the same time complicated, but you must decide and take the first step!

1 reply
  1. Lorena acosta
    Lorena acosta says:

    You are your brand so protect it, Love it, and Live it!

    Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. 

    Thank you Arturo!


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