“In the future there will be a shortage of employment, but work will abound” – Unknown
This magnificent quote, whose author I do not know, I had the opportunity to read it during a trip through California, specifically at Stanford University and, although in the first moment I did not pay too much attention, it was recorded in my mind and every day I have more and more present.
The future is something that fills us with uncertainty, even more with the disruption and the speed of change that we are living in our days and that will continue to increase and the first thing this phrase discovers is what our attitude is, of which it will depend on staying with the first or second part of it. If we stop in the first part, we are condemned to wander in a kind of professional zombie apocalypse, without a clear course; However, if you decide to leave the “comfort zone” and keep the second part of the sentence, the opportunities undoubtedly will appear.
Companies hire employees … and BUY SOLUTIONS
Start thinking of yourself as a product, know yourself, explore inside and discover what your strengths are. There is something that you do very well, much better than most, and that is where you must focus. You are able to be the solution to a problem that many professionals and companies surely have, and are willing to pay for it; That is why it is important to make the so-called SWOT analysis but on a personal scale, in order to make you aware of your weaknesses and threats (to manage them) but most importantly, your STRENGTHS and the OPPORTUNITIES that will generate you.
Put yourself as a product in the market
Once you are clear about what you contribute as a product, you have to prepare yourself to become visible; It is time to create your PERSONAL BRAND, and that is something that must be done WELL from the beginning, because “there is no second chance to make a good first impression”. That is why it is essential to put yourself in the hands of a good professional who will not only be able to help us give our best version, but will also guide us so that we are the ones who realize our values and how to transmit them, which will be an essential learning that we will carry on our background forever. I do not suggest names in this article for obvious reasons, but privately through my LinkedIn profile you have me at your disposal in case you want to know who, in my absolute and humble opinion, may be useful in this regard.