Quienes estamos al frente de empresas o liderando equipos en la consecución de un objetivo, tenemos claras las fases del proyecto para alcanzarlo; definición de objetivos, plan de acción, ejecución y medición de los resultados obtenidos.

Following this quote from the famous and influential American investor and philanthropist, there is a great truth about the reality that we who make decisions face every day.

Vivimos en un momento donde el resultado prima sobre el proceso, el corto plazo es más relevante que el largo y la oportunidad es más importante que la lealtad

Resiliencia es un sustantivo muy usado en la actualidad, aplicable a determinadas personas que superan situaciones dificultosas o traumáticas. Sin embargo, como a veces ocurre, todo término que por determinadas circunstancias propias o del entorno

Mar-De-Galilea

A few weeks ago, I had the opportunity to watch a video TEDx by Professor Franc Carreras, entitled “The Secret to Online Influence “, in which he gives a great example of how generosity has a clear impact on our results and the cadence of results after us. This story is called the tale of the two seas, the Galilee and the Dead Sea, which, despite being fed by the same source, the Jordan River, behave very differently, since the first receives water ut also, he pours it, while the second only receives it. The result is that while the Sea of ​​Galilee is a garden of life and vegetation, the Dead Sea is simply a dark body of water and nothing else.

For some time now we have realized that, in order to position our products or services and that our clients choose us despite the growing and better offer by our competitors, something else must be done. Obviously, the first thing is to have a competitive product, with adequate technical features, at a price consistent with the solutions it provides, but then, what else can we do? Having clear this core of what the product should be, and that must be perfectly taken care of, we have two factors that will define the success (or the failure) of our proposal.