We live in a time when immediacy is imperative, we want results imminently and we are not willing to wait any longer than we consider appropriate. What we have perfectly clear when we are demanding a product or service, is a real complication when we are on the other side and we are bidders, and not getting a positive response can lead to frustration. We must be resilient, overcome the obstacles and, if we are clear that we work in the right line, do not give up on our efforts, because working with focus and passion, and being persevering, the results will come. No great feat in history was accomplished in minutes, and great achievements, like great works, need the necessary time.
Finally, but not less important, we must act in a coherent way; What we say we are and what we do, what is key for us in our mission, vision and especially values, must be perfectly supported by our actions and behaviors. It seems something absolutely obvious and that, like any other theory, leaves no doubt or interpretation, but if we look around us it is really easy to find multiple examples of people, brands, corporations, public life, personalities, etc., where they say one thing, but his subsequent acts show an absolute lack of alignment with his speech. In a time ago you had to make tedious inquiries to the newspaper library to verify these disagreements, but today, as I said above, everything is just a click away, and what is worse, erase the digital fingerprint and recover a careless reputation is tremendously difficult, when not impossible.
In conclusion, as with almost everything in life there is no magic formula that guarantees 100% the obtaining of the desired result, much less that it arrives immediately. However, it is possible to increase the chances of success and reduce those of error and its consequences, but all this, as in a good dish of a great chef requires a correct strategic map with the right ingredients, enough time and necessary corrections before it becomes a masterpiece of gastronomy. The good thing about all this is that in professional life, establishing our own brand depends only on ourselves, which paradoxically also implies that all responsibility is ours. It is worth working our personal brand well in the present and making the path with perseverance and coherence to obtain the desired results in the future.