Entries by admin


Emotional positioning

For some time now we have realized that, in order to position our products or services and that our clients choose us despite the growing and better offer by our competitors, something else must be done. Obviously, the first thing is to have a competitive product, with adequate technical features, at a price consistent with the solutions it provides, but then, what else can we do? Having clear this core of what the product should be, and that must be perfectly taken care of, we have two factors that will define the success (or the failure) of our proposal.

The differentiation from the inner of ourselves.

“At the end, either you’re different … or you’re cheap”. This quote of the expert in computer science, marketing and writer Guy Kawasaki contains one of the most important keys to achieve success, not only in business, but also in our personal lives. In the business world, either you are different (and you are recognized […]

Genchi genbutsu: you must know the problem to be able to solve it

This Japanese expression implanted in Toyota, recognized as the best managed company in the world, hides the necessary procedure to have the necessary information and be able to make decisions effectively; however, and given the apparent simplicity of its meaning, is something that it is very difficult to apply, even more the bigger the size of the organization on which it is necessary to decide.


Hello. I just want to share a job offer scam I received two weeks ago, to prevent others about this practice, which, as I have checked, has been done to some other people. I am not going to write down the name of the persons that contacted with me because they have done it under […]