A few weeks ago, I had the opportunity to watch a video TEDx by Professor Franc Carreras, entitled “The Secret to Online Influence “, in which he gives a great example of how generosity has a clear impact on our results and the cadence of results after us. This story is called the tale of the two seas, the Galilee and the Dead Sea, which, despite being fed by the same source, the Jordan River, behave very differently, since the first receives water ut also, he pours it, while the second only receives it. The result is that while the Sea of ​​Galilee is a garden of life and vegetation, the Dead Sea is simply a dark body of water and nothing else.

For some time now we have realized that, in order to position our products or services and that our clients choose us despite the growing and better offer by our competitors, something else must be done. Obviously, the first thing is to have a competitive product, with adequate technical features, at a price consistent with the solutions it provides, but then, what else can we do? Having clear this core of what the product should be, and that must be perfectly taken care of, we have two factors that will define the success (or the failure) of our proposal.